01
Follow the right signals
Origin.
Why were you built, and why now?
Why you were really built, the way the founders would tell it.
Stage 01Marketing partner, built inside the energy industry
Leveraging integrated solutions across the value chain.
Your story. Restated.
You build the things the energy transition runs on. We find the story that is already there, in your people, your projects and your proof, and make it land.
Trusted inside the industry
62+ energy organisations on film, from developers to the supply chain.
In their words
Named clients, on camera.
We would rather they said it. Press play for sound and captions.
1:05Liz ConboyExecutive Director, Commercial, RenewableUK
1:38Håkon TorgnesCofounder and Director, Strategy and Corporate Development, Føn Energy Services
0:35Kate MillerOcean Winds2,296hours filmed, and counting
62+energy organisations on film
17countries filmed in
£100bn+of energy infrastructure run by our clients
What we do
Strategy, brand, design, web, events and film.
One team from the first workshop to the hundredth post. Buy a piece, or have the lot.
Strategy and positioning
The Restate Framework, discovery workshops, commercial strategy and advisory. We start with the story.
Film
Flagship films, series, testimonials. Offshore, onshore, and from the top of a turbine.
Brand and identity
Positioning, identity systems, brand books and the decks that carry them.
Design and animation
Animated explainers, motion graphics and the design that makes hard things clear.
Websites
Sites we design, build and host. Like this one.
Events
Stands, event films and content from the floor, out while people still care.
Content and social
Short videos, social media management and copywriting, in your voice.
Restated
Score your story and write from it, between projects.
Or all of it, all year
Membership.
Your marketing team, built inside energy. Strategy, shoots, films and content every month, planned around what you need to say.
Not sure where to start?
Five questions, two minutes.
Tell us what you need, how often and roughly what you have to spend. We will suggest where to start, and tell you what happens next.
Question 01 · What do you need most?
Offshore wind01 / 04
How it is usually said
We deliver innovative, best in class solutions across the offshore wind value chain.
Restated
The red pen
We take the jargon out. Live.
Most energy companies describe extraordinary work in words nobody feels. Pick a sentence. Watch it get restated.
The Restate Framework
Six signals. Follow three, then send three.
02
Follow the right signals
Tension.
What is nobody saying out loud?
Market reality, felt pressure, principle at stake. Name all three.
Stage 0203
Follow the right signals
Credibility.
Why should anyone believe you?
Show you understand their world, then prove it.
Stage 0304
Send the right signal
Voices.
Who should tell it?
The engineer on camera beats the copywriter every time.
Stage 0405
Send the right signal
Architecture.
How does it compound?
One shoot day becomes a flagship film, 10+ shorts, 20+ quote graphics and a year of culture content.
Stage 0506
Send the right signal
Trajectory.
Where is it heading?
Where the story is heading, so every piece pulls the same way.
Stage 06One day, in the room
Walk all six with your leaders.
A discovery day with your leadership team. You leave with a single page brief anyone can pick up and use.
by Foundation Collective
The work
Their problem first. Our work second.
FilmRenewableUK · Offshore wind
25 years of offshore wind, and one voice for the whole industry.
- The gap
- The jobs, the clusters and the benefits to bill payers happen in places most people never see.
- The bridge
- A national film and eight cluster films for 25 years of offshore wind, then a programme of four films for Global Offshore Wind 2026.
- What changed
- The industry's story told region by region, by the people who build it, and carried onto the main stage.
8cluster films, plus a national film
Read the case
AnimationBeyond Energy · Offshore wind
Beyond Energy: what a wind farm really asks of the places around it.
- The gap
- Permits, ports, supply chains and local jobs are the real story, and hard to see from the shore.
- The bridge
- An explainer series built on animation and film, port and supply chain stories, event coverage and a TV ad.
- What changed
- A footage library reused across stakeholder engagement, recruitment and the fight against misinformation.
3campaign strands, one story
Read the case
StrategyShell & Technip Energies · CCUS
Two global leaders. One carbon capture alliance.
- The gap
- Industrial emitters want to see capture as a clear, investable decision.
- The bridge
- Positioning, the line 'Capture with Confidence' and a two minute master film for the CANSOLV Forum, cut for social.
- What changed
- Proven technology, told as a decision emitters can take with confidence.
2 minmaster film, plus a social cut
Read the case
BrandGlobal · Energy services
A group growing fast, and ready for one name and one story.
- The gap
- Decades of capability, spread across businesses people knew separately.
- The bridge
- Brand strategy and the move to Global, a narrative led by its own people, and films with fifteen of them.
- What changed
- One brand the workforce is proud to wear, and a platform for growth.
15of its own people on film
Read the caseGlobal reach
From Aberdeen to wherever the work is.
One studio in Aberdeen, and a crew that travels: the top of a turbine in the Moray Firth, a launch in Monaco, a signing in the Bahamas, and Taiwan next.
17countries filmed, Taiwan next
2,296hours filmed, live
- Scotland
- England
- Wales
- Northern Ireland
- Ireland
- France
- Spain
- Portugal
- Denmark
- Netherlands
- Norway
- Sweden
- Poland
- Monaco
- Australia
- USA
- Bahamas
- Taiwannext
Working with us
From the first call onwards.
The same six steps for every client. Nothing gets made until the story is clear.
- 01
Talk.
A first conversation about what you are building. We will tell you quickly if we are the right fit.
- 02
Discover.
A discovery day in the room with your leaders, walking all six stages of the Framework.
- 03
Plan.
A strategy document and a content plan that says what we make, who it is for and why.
- 04
Shoot.
Storyboards, a shoot day plan and participant prep. Then one big shoot, planned properly.
- 05
Multiply.
One shoot day becomes a flagship film, 10+ shorts, 20+ quote graphics and a bank of B roll.
- 06
Compound.
Edits every month, regular strategy sessions and Restated keep the story moving.
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Dec
- Discovery day
- Shoot
- Film
- Shorts and posts
- Strategy session
- Brand review
An example year. Yours is planned around what you need to say.
Membership
Twelve months, one story.
One discovery day sets the story. Shoots, films and content then build on it month by month, so each piece makes the next one land harder.
- Discovery day and strategy sessions
- Shoots and films
- Social cuts every month
- Design
- Restated, included
- An annual brand review
Restated, the tool
Between projects, stories drift.
Restated is the Framework as software. Your team scores the story, sharpens it and writes from it every week, in your own voice.
Restated
- Diagnose
- Benchmark
- Your voice
- Create
Your story score Example
- Origin8/10
- Tension4/10
- Credibility7/10
- Voices5/10
- Architecture6/10
- Trajectory3/10
Next best move. Your Trajectory scores 3. Say where you are heading in one sentence your engineers would sign.
Explore Restated
by Foundation Collective
Sectors
We know the rooms.
Six sectors, each with its own engineering, market and people. Drag to explore.
The people
The crew behind the crew.
Operators, strategists, designers and filmmakers who have stood where you stand. The people you meet are the people who do the work.
Talk to us
Send the right signal.
Tell us what you are building. We will tell you what your story is missing, and how we would close the gap.