<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>FC Insights · Foundation Collective</title><description>Editorial from inside the energy industry. Field notes, Restate Framework essays, and sector signals from the marketing partner built inside the sector.</description><link>https://foundationcollective.co.uk/</link><language>en-gb</language><item><title>How to get an engineer to talk on camera</title><link>https://foundationcollective.co.uk/insights/how-to-get-an-engineer-to-talk-on-camera/</link><guid isPermaLink="true">https://foundationcollective.co.uk/insights/how-to-get-an-engineer-to-talk-on-camera/</guid><description>Your most credible people are the ones who least want to be filmed. Eight field-tested questions, the prep that works, and the one thing that kills it every time.</description><pubDate>Thu, 02 Jul 2026 12:00:00 GMT</pubDate><category>Field notes</category></item><item><title>Floating wind has a story problem, and it isn&apos;t the technology</title><link>https://foundationcollective.co.uk/insights/floating-winds-narrative-gap/</link><guid isPermaLink="true">https://foundationcollective.co.uk/insights/floating-winds-narrative-gap/</guid><description>Every tow-out gets filmed. Almost nothing that matters at FID does. What to point a camera at now if you want floating wind content that still works in 2028.</description><pubDate>Thu, 02 Jul 2026 11:00:00 GMT</pubDate><category>Sector signal</category></item><item><title>Your homepage says you&apos;re leading the energy transition. So does everyone else&apos;s.</title><link>https://foundationcollective.co.uk/insights/why-hero-brand-is-the-wrong-frame-for-energy/</link><guid isPermaLink="true">https://foundationcollective.co.uk/insights/why-hero-brand-is-the-wrong-frame-for-energy/</guid><description>The hero-brand frame is why all energy websites sound identical. A 20-minute rewrite exercise that puts your buyer back in the story, with before-and-afters.</description><pubDate>Thu, 02 Jul 2026 10:00:00 GMT</pubDate><category>Restate Framework</category></item><item><title>Will your numbers survive a tender Q&amp;A?</title><link>https://foundationcollective.co.uk/insights/what-62-energy-organisations-taught-us-about-proof/</link><guid isPermaLink="true">https://foundationcollective.co.uk/insights/what-62-energy-organisations-taught-us-about-proof/</guid><description>Your claims get read by people who check calculations for a living. A one-week audit to find out which of your numbers hold, and which are quietly costing you trust.</description><pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate><category>Field notes</category></item></channel></rss>