The work makes the story
The story lives in the engineers, project directors, and operators. Not in marketing. Our job is to surface what's already true, not invent it.
01 About FC
We come from inside the energy industry.
So your story rings true.
FC was built on one belief: the best stories in energy already exist. They're buried under corporate language, sitting with the people who actually deliver the projects. We spent years inside operators, developers, EPCs, and asset managers first, so we know where to dig.
10+ years inside the industry before FC
3.1GW+ of projects under the founder's commercial leadership
1.3GW+ closed in M&A on the other side of the table
02 Showreel
A look at the work.
Stories we've helped energy companies tell: the people inside the projects, in the language their audiences actually use.
03 The gap we built FC to close
Every energy company has the same problem.
The people who do the work. Engineers, project directors, operations leads. They rarely write the company's story. Someone in marketing writes it for them, in language that sounds like every other energy company in the sector.
The result: brand-safe, copyable, identical content. The work disappears under corporate gloss. Audiences can't tell anyone apart.
We built FC to close that gap. We sit beside the people who do the work, learn what they know, then help you tell the story in language the audience actually wants to hear.
04 What we believe
Four principles. Every decision flows from them.
Depth beats reach
We cap intake deliberately. Members get a dedicated team, not a slice of one, and the moment depth slips we stop taking members.
Inside before outside
If we don't understand your work cold, we can't help you tell it. We sit beside leadership, then beside the people who do the actual work.
Proof over polish
Real numbers, named projects, in-room moments. We'd rather show one thing that's true than ten that sound good.
05 Founder
Chris Taylor
Managing Director, Foundation Collective
"I spent a decade on the other side of this relationship, hiring agencies into energy businesses. They were great at making work look good and hopeless at understanding what the work was. FC is the partner I kept looking for and never found. So we built it."
Commercial leadership · 3.1GW+ M&A · 1.3GW+ closed Fractional CCO
06 The journey
Four years in. Capped, deliberate, deeper.
- 2022 Chris founds FC after a decade inside operators and developers.
- 2023 First members onboarded. Capped intake established from day one.
- 2024 Restate Framework codified. First workshops with member leadership.
- 2025 Filmed in 12+ countries. Team grows to specialist film + design leads.
- 2026 Restated platform launches. Methodology productised. 16+ countries filmed.
07 The team
Small by design.
Same faces, every shoot.
Every member gets the same team across strategy, content, and production. Same faces every shoot, every storyboard, every quarterly review.
Founder & MD
Chris Taylor
A decade in the industry in commercial leadership, across 3.1GW+ of live projects and 1.3GW+ closed in M&A. Now also a fractional CCO.
Head of Client Experience
Judith Taylor
Account management, delivery, and operations. Most members' first point of contact and the person making sure work actually lands.
Creative Director
Daniel Young
Creative oversight across every member. Pushes for the bold hook over the safe one, the human moment over the corporate line.
Brand & Commercial Director
Stuart MacDonald-Butler
Joined from Maraen. Owns membership growth, prospect qualification, and the commercial side of the practice.
Creative Lead
Blair McGinigal
Creative direction on hero films, brand, and editorial work. Translates strategy into the actual thing that gets made.
Cinematographer
Calum McCready
Owns the visual quality bar. Filmed in 16+ countries with us, often on platforms most agencies will not go near.
Design Lead
James Paylor
Brand systems, art direction, finished design. The person making sure work looks consistent across film, social, and print.
Head of Digital
Andy Hawkes
Web, performance, and the technical side of how content actually reaches audiences. Hooks our work into the rest of the funnel.
08 How we work
Membership, not hourly billing.
FC is a membership practice, not an agency. Members commit to an annual partnership and get the same people across strategy, content, and production. The same team, every month, learning your business deeper as the year goes on.
Membership is capped. We will not take on a member unless we believe we can do the work properly, which is why we ask prospects to apply rather than just buy. The trade-off is depth. We sacrifice scale to be useful.
- 01 You apply. We assess fit on the work, the sector, the chemistry. We tell you within a week.
- 02 If we proceed, we run a discovery against the Restate Framework. Origin, Tension, Credibility, Voices, Architecture, Trajectory.
- 03 From there we build the year's content architecture and start producing. Hero films, social, advisory, design, the rest.
You're the protagonist. We're the trusted advisor.
Your work deserves better comms.
Let's fix that.
Tell us what you're building and where the story's stuck. Within a week you'll know whether we can help, what it would look like, and where to start. And if we're not the right call, we'll say so and point you somewhere better.