The Restate Framework / Stage 04
Stage 04 of 06 · Send the right signal
Voices.
Who should tell it?
Your story lives in your people. Let them tell it.
The stage, in three
Unscripted. 30 to 45 minutes. Many voices.
- 1
Unscripted
No scripts and no rehearsal. Just a conversation.
- 2
30 to 45 minutes
Per person. The real material arrives after the corporate answers run out.
- 3
Many voices
The story lives in the pattern across people, from CEO to technician.
The test
Would the audience believe this person does the work? They can always tell the difference.
Without it
Copywriters guess at sector language. The audience hears marketing instead of the people who do the work.
With it
Interview footage that sounds like people, because it is.
Questions we ask in the room
- Who would your customers most want to hear from?
- Who has the best stories?
- Who talks about the work with real passion?
- Who would surprise people if they were on camera?
- What does each voice add that the others don't?
On film
Voices, on screen.
No scripts. The people who do the jobs, saying why they do them.
3:28Jobs: individual storiesIn the work
Voices, applied.
Fifteen of its own people, on camera.From leadership to the people on the tools. The culture came through in their own words.Read the case
25 years of offshore wind, told by its builders.A national film and eight cluster films, told by the people building offshore wind in each part of the UK.Read the caseTalk to us
Walk all six in a day.
Up to eight of your leaders, one day, and a single page brief at the end.