Work / Elecsys
Software
Software that keeps people safe on high voltage networks. Not the easiest thing to explain.
Positioning and a brand identity for Elecsys, the Belfast software company behind network safety tools for electricity networks.
Belfastbased
1new identity system
6Framework stages worked through
The story
From their problem to what changed.
The problem
Software that keeps people safe on high voltage networks. Not the easiest thing to explain.
The gap
The product is clever. The people buying it are engineers who want proof, not adjectives.
The bridge
Positioning through the Restate Framework and a new brand identity system, built for a software company selling into energy.
What changed
A sharper position and an identity ready to launch. Proof we work beyond film and beyond the usual energy brief.
What we made
The kit.
- Positioning
- Brand identity system
- Messaging
- Sales story
Next caseStatkraftStrategy and commercial advice for one of Europe's largest renewable generators.
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