Work / Global
Energy services
A group growing fast, and ready for one name and one story.
The move to one name, Global, and a story told by the people who make it work.
1name, one brand
15people on film
3film concepts
The story
From their problem to what changed.
The problem
A group growing fast, and ready for one name and one story.
The gap
Decades of capability, spread across businesses people knew separately.
The bridge
Brand strategy and the move to Global, a narrative led by its own people, and films with fifteen of them.
What changed
One brand the workforce is proud to wear, and a platform for growth.
On film
The brand, moving.
2:14A new chapterThe films
Made with Global.
4:17
2:43What we made
The kit.
- Brand strategy
- Rebrand to Global
- A narrative led by its people
- Film series
- Recruitment content
Next caseShell & Technip EnergiesTwo global leaders. One carbon capture alliance.
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