01
Inside the work
Field notes from the membership. What we're finding when we get into the energy transition's real stories.
00 Insights
Editorial from the inside.
Not industry takes.
Three threads. Field notes from membership. Restate Framework essays. Sector signals. Published as Restated. Signed by FC.
01 Published
The latest.
How to get an engineer to talk on camera
Your most credible people are the ones who least want to be filmed. Eight field-tested questions, the prep that works, and the one thing that kills it every time.
Read · 6 minFloating wind has a story problem, and it isn't the technology
Every tow-out gets filmed. Almost nothing that matters at FID does. What to point a camera at now if you want floating wind content that still works in 2028.
Read · 7 minYour homepage says you're leading the energy transition. So does everyone else's.
The hero-brand frame is why all energy websites sound identical. A 20-minute rewrite exercise that puts your buyer back in the story, with before-and-afters.
Read · 6 minWill your numbers survive a tender Q&A?
Your claims get read by people who check calculations for a living. A one-week audit to find out which of your numbers hold, and which are quietly costing you trust.
Read · 4 min02 Three editorial threads
What we publish.
02
The Restate Framework
Six-stage method essays. Why protagonist beats hero. What 'principle at stake' actually means in practice.
03
Sector signals
What's shifting in offshore wind, floating, CCUS, hydrogen. The story problems we're seeing across the sector.
03 In the pipeline
Coming next.
- Sector signal
The CCUS trust problem: telling a storage story a sceptical public will accept
7 min read - Restate Framework
Architecture: when one hero film beats twelve social cuts, and when it doesn't
6 min read - Field notes
Anatomy of an offshore shoot day: the weather call, the call sheet, the backup plan
9 min read
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Tell us what you're building and where the story's stuck. Within a week you'll know whether we can help, what it would look like, and where to start. And if we're not the right call, we'll say so and point you somewhere better.